The agent you choose to market your home is perhaps the most important decision that you'll make about marketing.
At Liz Moore & Associates, our agents are selected very carefully for their track records of success, unwavering commitment to customer service, and willingness to stay on the leading edge of the industry by investing in ongoing professional development.
The following are some suggestions for you to discuss when you interview agents for the job of selling your home:
- References from recent clients
- Their knowledge of current market conditions
- Their experience and/or training in negotiation
- The process they use to formulate price, and what you can expect to encounter during the appraisal process (beware the agent who attempts to “buy” your listing by suggesting an unrealistically high asking price...that inevitably results in disappointment later)
- Recommendations on staging your home to its best advantage (beware an agent who is reluctant to make suggestions for repairs or improvements), and what you can expect to encounter as a result of home and termite/moisture inspections
- Marketing and advertising strategies (the agent should be able to explain in detail when and where your property will be advertised, as well as how incoming inquiries are handled, and how results are measured; they should also show you samples of marketing materials)
- How often will they communicate with you? Will you speak directly with the agent, or will you work with an assistant?
- How will agency relationships be managed if your listing agent also brings the buyer?
- What systems are in place to insure a smooth settlement?
Tell me little about yourself and your situation, and I'll recommend an agent for you! - Liz Moore
